About our company

What exactly do you do?

We create short animated videos that take something complex and make it fun, simple and easy to understand. Take a look at our portfolio to see some samples of our work.

How long have you been doing this?

We’ve been producing these types of videos since 2006 and have been a founding member on the Common Craft Explainer Network since its inception in November 2008. We also have a team of animators, script writers and project managers who have several years of professional experience and education in their fields.

Do you outsource any part of the development process?

We do everything in-house. In our office, we have a great team of experienced animators, project managers, marketing specialists and business directors that work closely to make each and every project a success from beginning to end. Click here to meet our team. Watching the collaboration on projects as they happen is a lot of fun. This collaboration can only happen because we are all under the same roof.

What sets you apart from other Web Video Developers?

Having an in-house team is a big part of what sets us apart from other video producers. By working in the same space as each other we are able to collaborate on projects to heighten creativity and track our progress to meet deadlines and work more efficiently. Web video is our niche and we have a very experienced team that produces several videos at a time. We are also a founding member of the Common Craft Explainer Network, which to be honest is a huge honor given Lee and Sachi’s renowned videos.

The following are some of the companies that have trusted Switch to tell their story:


Our Clients

Our videos have also played on networks such as:

As seen on


Do you have any testimonials to share?

Of course! All of our testimonials are given freely without being asked. Check out what our clients have to say about us here.

About Our Process

How long does it take to produce a video?

We know that you want your video quickly so we get to work right away and work hard until it is done. We will produce your video in 5 weeks from start to finish. We want to make the process of working with us easy so we developed Our 3 Promises. The gist of it, is that we plan to over deliver.

What is the process?

The process is really important. By having a clearly defined process we can work with you to meet your objectives and meet the deadlines.

We also use a number of web based tools to help us manage your project and collaborate effectively. These tools include Basecamp, ProofHQ and others that help us to work together over distance.

How do I get started?

We can get started right away. The easiest way to get things rolling is for you to visit our Contact page and fill out the short form there. From there we will contact you by phone or email to get the process going. If you’d prefer to call us, please call our Sales Team at 1-888-501-3105 and press 2 for Sales.

About Our Videos

Why simple videos? How are they effective?

These three points will help explain why simple, explanatory videos are so powerful.

Keep it simple.
When trying to get a message across, it’s important to only include relevant information and movement because our working memory only has a certain capacity. Non essential information will take up that space and detract from the learning.

Know your audience.
You need to know the prior knowledge of your audience because new knowledge is built on that foundation, and it’s much easier to retrieve when it’s attached to something they already know and understand.

Use powerful learning tools.
This relates to the dual coding theory, which means combining auditory and visual information together. When you only use audio, only 10 percent of the information you provide is retained 72 hours later. This is compared to 68 percent when you include visuals.

And this is why simple, explanatory videos are so powerful.

What file types do you deliver the videos in?

  • .flv file for your website (flash)
  • .mov file for presentations (QuickTime)
  • iPhone
  • iPad
  • Blackberry

How much does it cost to embed the video on my website?

We use a hosting service called Wistia. Wistia is a fantastic service for hosting your video. It provides you with detailed stats on how many people view your video as well as how long they view it for. It also makes it very easy for you to embed the video on your website.

Take the tour here and contact us with any questions you may have. The feature we find most helpful is the Video Heatmaps, which you can watch a video on to see exactly how it works to track your visitor stream.

Can I use the video to deliver a presentation projected onto a big screen? Will it appear fuzzy or distorted?

The .mov file works well on a big screen. If you have specific needs we can work with you to meet your expectations.

Who writes the script?

We have professional writers on staff that have loads of experience with taking complex concepts and breaking them down so that they are both fun and easy to understand. Having the script written by someone with experience in this type of web video is very important to the process of producing the right video for your company. Our clients give us great feedback about this process and how we can help to take something complicated and make it easy to understand.

How long should my video be?

This depends on how you plan to use your video. For example, if you want a conceptual video to share on social media sites for the purpose of having it passed around by users to direct traffic back to a landing page then you would be best off with a 1 to 2 min video. If your video is going to live on a landing page and explain something in detail then you would probably want a 2 to 3 min video. We don’t recommend making any one video longer than 3 minutes, and we can offer personalized direction on this matter once we learn more about your business objectives.

How do we select a voice-over?

We work with a large database of voice-over artists and for each script we do, we get more than 75 artist samples. We take these 75 samples and narrow them down to the 6 best ones to share with you to help you in your selection.

We can find the perfect voice-over artist for just about any language and any accent you want for your video.

What is a white-label video and how much does it cost?

A white-label video is a generic version of the original video we have produced for you. It can include minor narration changes, rebranding (change current brand names to different brand names and URL/Logo changes. The cost for this is in accordance with the amount of changes you’d like to make and the time associated with those changes. Please contact us for more details.

Can you translate the videos into other languages?

Yes. We can have the video translated into whatever language you like and change visuals accordingly for a fraction of the cost of the original video.

About Our Prices and Payment

What are your prices and what packages do you offer?

To learn more please contact our Sales team at 1-888-501-3105. One of our Account Managers will be able to explain our process and production options to find the right video and price for your specific project.

Is there Sales Tax on the videos?

No, not if you’re in the U.S., but yes if you’re in Canada.

How much does it cost to add 30 seconds to my video?

Please contact us for a quote.

I need multiple videos, is there a discount?

We do offer volume discounts. Please talk to your Account Manager or you can call our sales team at 1-877-297-6090 and press 2 for sales.

What are your payment terms?

To get started we require a 50 percent deposit for your project at the time of booking and the final 50 percent is due once the video is complete, before we release the final file.

Do you have a referral program?

We are looking to grow our business and are eager to hear from potential partners who think they can help. We currently offer a referral program and we are developing a reseller program as well. If you are interested please contact us.

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