Common Craft

Common Craft is very well known for their explanatory videos, particularly because of the success of their ‘Twitter in Plain English’ video, which received millions of views and existed on the Twitter homepage to explain how to use the service.

Common Craft is so successful they no longer do client work and instead license out their own videos, but they developed the Explainer Network which lists six explanatory video producers for clients to choose from.

Switch Marketing is one of two founding members of the Explainer Network and continues to be a trusted web video producer!

BREAKING NEWS: Switch is now a partner with Common Craft.

That’s right! We have partnered with Common Craft and now have the exclusive, worldwide rights to produce videos in the Common Craft Paperworks style. Switch Marketing is the first and only video producer to be granted exclusive rights to this style. We will be working closely with Lee and Sachi at Common Craft to produce those incredible videos that made explanatory videos so famous!

If you’d like to know more about pricing, process and the team please feel free to contact us at 1-877-297-6090.  You can talk to Tony.



We have shopped around, and have found what we think is a great hosting service. Wistia is a fantastic site to host your video on for a number of different reasons. The first is that it’s a paid service so you don’t run the risk of losing your video or having it booted like you do on free sites like YouTube. However, their prices are very reasonable – especially when you consider all the tracking tools they offer.

Wistia makes it possible for you to see who watches your video, how long they watch it for, where they are viewing it from and other great marketing stats like those. This is done through their Heatmaps tool and you can see exactly how they work here

Another benefit is you can take a screen-shot of any part of the video and make it the first frame (what people see to make them click play). This can easily be changed within Wisita and changed at any time. For instance, if you want to use another image to ‘refresh’ your site at a later date.

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