Explainer Video Basics: The Definitive Guide to Corporate Explainer Video

Is an Explainer Video Right for You?


A video on Crazy Egg’s homepage increased conversions by


Source: CrazyEgg.com

In 2007, the company Common Craft created an explainer video called Twitter in Plain English. The videos’ objective was for its audience to understand exactly what Twitter was and how it functioned. They used simple graphics and straightforward wording to tell their story. The video was a success, and has gone on to generate almost 10 million views. Its creation marked the start of the explainer video era with an exclamation point.

Explainer videos provide help to any company looking to grow and build a strong customer base. It explains who you are or what you do and promotes your business at the same time. It’s an excellent way to reach the audience you already have, and it’s an even better way for new customers to discover you.

With the amount of time people spend on YouTube each month (over 6 billion hours watched), it’s clear that video is a really important form of communication and it’s here to stay. Everything and everyone is online, and an explainer video is a way to be included in the ever-growing online community.

There’s no denying it, explainer videos are an investment in your company’s future. With more and more people watching online videos, your investment will help you reach customers through one of the most attractive mediums available, a tool to attract customers for the next two to five years.


Explainer videos are becoming a more important component of every company’s marketing checklist. They’ve proven to generate leads, boost conversions, and increase sales while clearly explaining who you are and what you do. Are you ready to join the ranks of businesses investing in their future by making an explainer a part of your marketing mix?


More than

YouTube stats

1 billion

unique users visit YouTube each month


6 billion

hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth, and 50% more than last year.

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

source: YouTube.com, September 2013


Explainer Video Basics: The Definitive Guide to Corporate Explainer Video was last modified: by