Introduction: The Definitive Guide to Corporate Explainer Video


Video Stats


videos are shared every minute on Twitter



hours of video are uploaded to YouTube in the same amount of time

We live in an “information at hand,” tech-driven world, with access to global knowledge available at our fingertips, 24 hours a day 7 days a week. Anything you ever wanted to know is literally waiting to be discovered on the internet.

Around the beginning of this shift in information sharing, the explainer video was created. First came Powerpoint, the grandfather of explainer videos. Images were combined with text to pitch or explain a product, service, program, or anything else.

With the advancement of technology, this form of packaged information evolved into explainer videos with moving graphics, characters, and an audio component. Now, viewers are more engaged than ever before.