Infographic: Basic Facts

Video Marketing Infographic

39% of executives have called a vendor after seeing an online video.

– Forbes


1.8 Million Words is the value of one minute of video.

– Dr. James McQuivey, Forrester


When marketers used the word “video” in an email subject line, open rates increase 7% to 13%.

– Experian


When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.

– Forrester


Consumers who watch product videos are 85% more likely to buy products, compared to those who do not watch product videos.

– TMG; We Capture


20% of your viewers will click away from a video in 10 seconds or fewer. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes.

– Visible Measures


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