Custom Animated Explainer Videos
Animated explainer videos are a simple and effective way to share your products story… and make the message stick.
At Switch Video we produce custom videos that combine professional animation with the principles of cognitive psychology.
Watch our Pharma Video Reel below to see a sample of our work.
We’ve created over 800+ videos for 300+ companies in 15 countries and 10 different languages.
Here are just a few of the awesome companies we’ve worked with.
The secret to animated video success: 58% retention
Here’s how the dual-coding theory works: If you only stimulate the auditory sense, people retain a mere 10% of information. But when you stimulate both the auditory and visual senses, you end up with a retention rate of 68% (an increase in retention of 58%).
So why does this happen? It happens because when people are visual learners, images are necessary to help them understand the information. Auditory stimulation alone won’t cut it. But if someone is more of an auditory learner, then the words support the images. Images alone won’t do the trick.
Why Work With Switch Video?
No Outsourcing. Every part of your video is completed in house. Everyone is under one roof – making communication and project management effortless.
Industry Experience. We’ve produced over 400 videos for hundreds of clients around the world including Abbott, Bayer, Takeda and others.
Professional Team. We have a team of experienced pharma writers, producers, medical illustrators, animators, and editors that are able to take on any project.
Brain Science. At Switch Video we use principles of cognitive psychology to deliver a script and visuals optimized for maximum retention and comprehension.
Switch is very well organized, and I’ve been impressed by the project management. They are used to working with big companies, and can stick to your needs, show real creativity, even make marketing suggestions you didn’t think of. Their process is really easy to understand (5 simple steps), the online tools are great and easy to use, deadlines are clear, no bad surprises.
– Sara Feltesse, Specialist Regional Marketing Programs, AB Sciex
The entire process was smooth, easy and incredibly efficient. IBM is thrilled with the final product and the video is already blazing a trail through their organization as an example of what channel partners like Softchoice can do for their marketing initiatives.
– Andrea Malloni, Category Marketing Lead, Softchoice