Explainer Videos Increase Consumer Confidence
Product videos make users more confident about purchases.
What Marketers Need To Know About The Magical No. 7
The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…
How Story and Metaphor Combine to Create an Effective Explainer Video
Using storytelling and metaphor in animated videos allows companies to craft an effective explainer video to explain complicated ideas.
The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One
There is a term we use here at Switch Video more often than not, called “Brain Science”. What is Brain Science you ask? Well, this week’s post…
The Agency Post : Why Video is Online Marketing's Best Kept Secret
In this article for The Agency Post, Andrew Angus explains why video is online marketing’s best kept secret and touches on coversions, SEO, and Brain Science.…
The Effectiveness on Success: How Jogging Improves Cognitive Function
As I stare out the window at 5:45 a.m. on this misty, cold spring day, I am by no means motivated to strap on my jogging shoes. The comfort of this bed is…
Why Does Brain Science Matter in Creating Video?
The human brain is a powerful thing. Each of our five senses lead us to perceive things differently and alter our approach to situations. Marketers have used our…
Andrew Angus Wrote A Book!
Over the last while, our CEO & Founder, Andrew Angus has been hard at work. Though running a company is always a lot of hard work, Andrew has been spending…
The Brain Science Resource: Explainer Videos
There’s no formula for video marketing success, but there are six principles that have led our team to high converting video after high converting video. The root…
Psychology Behind Simple Video
[sniplet Simple Video] There’s no doubt that videos are cool and fun to watch – certainly more fun than reading page after page of text let’s face…