The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One

By Andrew Angus on February 12, 2013

There is a term we use here at Switch Video more often than not, called “Brain Science”. What is Brain Science you ask? Well, this week’s post includes information on Brain Science, how to reduce the number of unsatisfied customers, and how to reach more people. Originally posted on TechCocktail, this great read was penned …

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Why Does Brain Science Matter in Creating Video?

By Andrew Angus on

The human brain is a powerful thing. Each of our five senses lead us to perceive things differently and alter our approach to situations. Marketers have used our knowledge of how the senses work for decades. In fact, the study of psychology is the entire basis of the marketing and advertising industry. How we think …

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Andrew Angus Wrote A Book!

By Andrew Angus on October 19, 2012

Over the last while, our CEO & Founder, Andrew Angus has been hard at work. Though running a company is always a lot of hard work, Andrew has  been spending his free time (whenever he gets it) writing a book. The book is a love child born of brain science and video and we want …

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The Brain Science Resource: Explainer Videos

By Andrew Angus on July 17, 2012

There’s no formula for video marketing success, but there are six principles that have led our team to high converting video after high converting video. The root of it all? A little something we like to call brain science, which we cover thoroughly in our 60 Seconds eBook.

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Psychology Behind Simple Video

By Andrew Angus on December 7, 2009

[sniplet Simple Video] There’s no doubt that videos are cool and fun to watch – certainly more fun than reading page after page of text let’s face it. It’s become rather well known that having a video on your website that explains what you do, what you offer, why people should choose you or how …

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